Niseko ‘Glamorous Snow’ Campaign for Local Luxury Market

Niseko is Japan’s #1 international ski destination, but this season with no foreign skiers they are targeting the local luxury market with a ‘Glamorous Snow’ campaign that highlights the gorgeous winter experiences on offer there off the mountain.

Niseko has become the winter playground for the rich and famous across Asia. Niseko Tourism & Kutchan Tourism Association’s latest video campaign taps into Japan’s newfound love for glamping and other glamorous winter activities.

Private onsen Niseko luxury
Relax in a private onsen © Niseko Tourism

While COVID-19 has halted international travel, Niseko wants to let Japanese know they can head “overseas” to Hokkaido for a taste of world-class glitz and glamour this winter.

The video showcases all aspects of Japan’s best known international ski resort says Niseko Tourism Marketing Director Acme Wu. It especially emphasises Niseko luxury accommodation and facilities.

“After playing in Niseko’s world-famous powder snow, Japanese visitors in the video enjoy après drinks at European cocktail bars and stay in luxurious chalets and lofts,” Wu says.

“Due to COVID-19, condos and chalets usually occupied by international celebrities have been left vacant this year, so the video takes a sneak peek at our domestic guests enjoying their stay at these.”

Luxury shopping Niseko
Shopping time © Niseko Tourism

“Because celebrities value privacy, many Niseko properties have their own private indoor or outdoor onsen – the level of luxury has to be seen to be believed. You don’t even need to ski or snowboard to enjoy Niseko these days – there’s plenty more to do on and off the snow, and it’s a dream for anyone wanting to post on social media.”

“This year travelers in Japan have a once-in-a-lifetime opportunity to see why the rest of the world has fallen in love with Niseko, and we are excited to welcome them”, Wu says.

Chief Director at Kutchan Tourism Association, Kunieda Koji says, “I am very happy to see the completion of this wonderful video and excited to have this video to be shared not only with our guests in Japan but everyone around the world.”

In Japanezy’s experience many Japanese rate Niseko their favourite ski resort in the country precisely because of the international atmosphere there. No need to travel to Whistler anymore!

If you are a skier or snowboarder in Japan you are in luck: get up there and make the most of it is the word from the experts.